organic traffic, SEO, Small Business

WHY DOES SEO MATTER FOR SMALL BUSINESS?

SEO stands for Search Engine Optimization. It is the science of using data analytics, keywords and killer content to increase your business’s ability to show up at the top of search engine results, and drive traffic to your website. 

Good SEO increases organic traffic, which in turn cuts down on paid advertising. Good SEO depends heavily on content – you must “feed the search engines” if you want your content (and site or products) to get found by searchers. If you own a small business you need to know what you are missing if you aren’t using SEO to grow your business. 

  1. 90% of people research a small business online before visiting or making a purchase from them. (Source: Inc.com)

If your website is not optimized for search engines you are missing out on 1000’s of potential clients who are clicking on a competitor’s website instead of yours. People are looking for your products and services, SEO is how you make sure they find you!

  1. 85% of people surveyed said they prefer to click on organic results. (Source: SmallBizTrends.com)

Most internet searchers scroll right past the paid ads and look at the first five organic results. Good SEO ensures that your business is at the top of the search results page when customers are searching for businesses, information, products or services you offer. 

  1. 61% of small businesses have websites, but over 80% of them do not have any content marketing. (Source: Clutch.io)

Content is king. SEO depends heavily on content. Just having a website is not enough, you must have killer content if you want to improve your SEO. The best part is that running content marketing campaigns costs 62% less than traditional marketing. 

  1. Companies that blog receive 55% more internet users to their websites than those that don’t blog. (Source: HubSpot)

Blogging is the most popular, and widely used form of marketing content. Having a blog on your site, and making sure it is optimized, positions you as the expert in your field. Blogging allows you to link the keywords in your posts to search engines, which drives traffic to your website. 

  1. Content marketing generates three times as many leads as traditional marketing for every dollar spent. (Source: Demand Metric)

Creating good content can be time consuming, but the long term benefits of building your content will pay for itself for years to come. The content that lives on your website keeps working to make your SEO better as time goes on. That’s why so many businesses have started to move away from paid advertising and started to focus on content creation to drive SEO. 

Simplicity specializes in content creation and SEO. If this is something you want to learn how to do yourself, you can… and Simplicity offers personalized coaching and training to help you. If you are not interested in managing your own SEO….choose a full service package and let Simplicity do it all for you. Contact me today at 712- 215-6060, if you are interested in learning more about how SEO can grow your business. 

At Simplicity, consultations will always be complimentary. Let me show you how we can change the face, and future of your business. 

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